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The Mail ‘Habit’: Why Consumers Like Mailing Campaigns


By Allegra Santa Fe

The Mail ‘Habit’: Why Consumers Like Mailing Campaigns

A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…


Target Marketing: Personal Plus Relevant Equals Power


By Allegra Santa Fe

Target Marketing: Personal Plus Relevant Equals Power

According to a recent InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35% are generic, one-size-fits-all. Across age demographics, InfoTrends research shows that the majority of people want to be marketed to with personalized information . . . and…


Local Lead Generation is Top Goal for 2016


By Allegra Santa Fe

Local Lead Generation is Top Goal for 2016

A top business marketing priority for the next 12 months is to gain new customers, according to recent research by InfoTrends. However, not all customer leads are created equal. Some prospects turn into buyers right away, while others may never buy from you. Still others will take nurturing and more information before becoming customers or…


Top Metrics for Multi-channel Marketing


By Allegra Santa Fe

Top Metrics for Multi-channel Marketing

It’s the time of year when many begin addressing marketing strategies for 2016. Planning-wise, before you formulate, it makes good sense to evaluate. After all, your marketing plan will serve as the blueprint for your company, organization or nonprofit’s strategy – laying out what's to come over the year ahead. And, to help judge whether…


Research Confirms the Power of Print Marketing Communications


By Allegra Santa Fe

Research Confirms the Power of Print Marketing Communications

Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.…