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Archive for the ‘Content Marketing’ Category

Creating a Content Marketing Strategy Charts Your Best Tactics

creating a content marketing strategy
Any small or mid-sized business (SMB) can publish content without heavy investment to try to build a loyal audience. However, random acts of marketing are seldom as effective as creating a content marketing strategy. According to a 2016 benchmark report from the Content Marketing Institute (CMI), fewer North American business-to-business marketers have a documented content…

3 Tactics to Fortify Your Content Marketing Strategy

content marketing strategy
Creating and distributing relevant information to attract an audience and, ultimately, drive profitable customer action is the backbone of content marketing. But without the right resources, having a powerful content marketing strategy that delivers on your investment is hardly a sure thing. In fact, our recent study of small and medium-sized business marketers (SMBs) conducted…

Just Generating Content or Aiming to Write Well?

generating content
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…